Everything. If brands are going to jump on a trend, they have to become storytellers. We've all heard it before, but not all large organisations are willing to take that leap of faith. This little short film to promote the Emmy's shows the Breaking Bad boys getting back together to create something interesting. I now love Audi even more. Even though I drive a BMW. But I'm persuaded just that little bit extra to like them more. So maybe on my next purchase......
Feeling dirty? The Truth Behind 'Men's Body Wash' And 'Women's Body Wash'
You have to really work in this industry to understand the depth of detail that goes into each product launch, category, even a communications piece. These aussie chicks showcase exactly the detail and often, con-artistry that can be associated with gender marketing. I love it. Check it out it's worth a watch.
http://www.upworthy.com/the-truth-behind-mens-body-wash-and-womens-body-wash-will-make-you-feel-dirty?c=ufb3